Packaging and Branding

Results in today’s packaging world requires deep industry expertise, wide open eyes and an ability to translate data into insights. That’s where Direne Packaging comes in. Our clients depend upon us to help them rethink, revamp, and reinvigorate their businesses and achieve exceptional results.

More than 90% of our work comes from repeat business and client referral, which tells us our clients trust us to help them succeed.

Private labels for Supermarkets

The introduction of private labels in the Kenyan market has been a game changer in the way the supermarkets do their business as it has provided a unique opportunity for the national brands and the private labels to compete for the share of the wallet in an environment where shoppers are more cautious than ever and continue to look for ways to maintain and even reduce the cost of their weekly grocery shopping. For this to succeed, retail outlets will need to do more than make private labels presentable; they will need packaging solutions that align private labels with consumer trends, shopping behaviors and product needs. And that requires innovation!

At Direne Packaging and Business Advisory Services, we understand this and that is why we have gone out of our way to bring to Africa experience from the developed world coupled with an understanding of the African retail market. We promise to work with retail chains to develop private label packaging solutions that will provide shoppers with a strong value proposition.

We also recognize that price is not the single differentiator for all shoppers and cannot tempt everyone away from national brands. As a result we have invested in the development of a wider variety of competitive offerings. Multi-tiered private label offers meet consumers at the Premium, Standard and Value points often with differentiated features at the higher priced levels.

International Organizations

We have offered Packaging Consultancy and Training Services to key International Organizations in Africa; Japan International Corporation Agency (JICA) has employed our services to train the One Village One Product (OVOP) groups in several Countries in Africa leading to the mainstreaming of their products in both the domestic and international markets.

The International Trade Center (ITC) has partnered with our experts individually to drive the packaging agenda in Africa with results showing improvements in packaging design and branding for most businesses that we have worked for.

The Packaging Technology Center of Tanzania, a department within Tanzania Bureau of Standards (TBS) has sought our expertise to help in building the capacity of members of staff to run a modern resource center that will offer services both to the packaging industry and businesses in Tanzania

Corporate Organizations

Multinational Organizations within the Packaging Industry, Fast Moving Consumer Goods (FMCG), Energy, and retail rely on our services to carry out market surveys for them leading to market entry as independents or through mergers and acquisitions.

A number of companies from Japan and Europe are now working with us to help them understand the complex Kenyan market. This is expected to either lead to direct entry into this market or mergers and acquisitions.
What can we offer you?